Meta Conversion API

Integrating Meta's Conversion API with UserLoop

Learn how to integrate Meta's Conversion API with UserLoop to enhance your ad targeting by using survey responses. This integration allows you to send valuable customer feedback directly to Meta, enabling you to create more efficient ad campaigns.

Benefits of Integration

- Direct Targeting: Use survey responses to target ads more precisely.
- Ad Spend Efficiency: Optimize your ad spend by targeting customers based on their feedback.
- Event Tracking: Track survey response events in Meta's Event Manager to see the direct impact on your ad campaigns.

Setting Up the Integration

Step 1: Activate Integration

Log in to your UserLoop dashboard.
Navigate to the Integrations section.
Find Meta Conversion API and use the toggle switch to activate the integration.

Step 2: Meta's Event Manager Details

Go to Meta's Event Manager.
Copy the Pixel ID or Event ID provided by Meta.

Step 3: Finalizing Integration in UserLoop

Paste the Pixel ID or Event ID into the corresponding field in UserLoop.
Save changes to finalize the integration.

Verifying the Integration

Send a test survey response through UserLoop.
Check Meta's Event Manager to confirm the event is recorded.
Verify that survey response events are showing up in the event list.


How do I know if the integration is working?

After setting up the integration and sending a test survey response, you should see the event show up in Meta's Event Manager. If it doesn't, double-check that all IDs were entered correctly and that the integration is active.

Can I use this data for ad targeting?

Yes, the data sent from UserLoop to Meta can be used to create Custom Audiences or to refine your ad targeting strategy based on customer feedback.

Need More Help?

If you encounter any issues or have further questions, please reach out to our support team by clicking the chat button in the bottom right corner of your UserLoop dashboard, or visit our Help Documentation.

We hope this guide helps you to efficiently integrate Meta's Conversion API with UserLoop. For more tips and updates, don’t forget to check out our other help articles!

Updated on: 08/11/2023

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