Email Collection on App Block and Popup Surveys

App Block and Popup surveys can now collect email addresses from visitors — without requiring one. This means visitors can respond to your survey completely anonymously, or choose to provide their email if you include an Email question.

How It Works

When you add an Email question to your App Block or Popup survey, visitors will see an email input field as part of the survey flow. If they enter their email, all of their responses from that session are linked to that address — including answers they already gave before reaching the Email question.

If a visitor skips the Email question (when Allow Skip is enabled) or you don't include one at all, they can still complete the survey anonymously. Their responses are still captured and counted in your analytics.

Why Add an Email Question?

There are a few key benefits to collecting emails:

Link responses to customers — Without an email, App Block and Popup responses are anonymous. Adding an Email question lets you connect feedback to a real customer, which makes the data more useful for follow-up and segmentation.

Enable smart customer targeting — If your survey has questions that target new or returning customers, the Email question makes that possible for anonymous visitors. After the visitor enters their email, UserLoop checks their order history in real time. Subsequent questions can then be shown or hidden based on whether that visitor is new or returning.

Build your email list — Pair the Email question with a discount code reward to capture email addresses from visitors who might not otherwise subscribe.

Setting It Up

1. Go to your App Block or Popup survey in the UserLoop dashboard.

2. Click the Questions tab, then click Add Question.

3. Select Email from the question type list.

4. Type your question — for example, "What's your email address?" or "Enter your email for 10% off".

5. Configure the settings:

• Enable Allow Skip if you want the email to be optional.
• Add a Sub Heading with context, like "We'll send your discount code to this address."

Where to Place the Email Question

The position of the Email question in your survey matters:

• At the start — Best when you need the email to enable customer targeting on later questions, or when you want to identify the visitor before they answer anything.
• At the end — Best for maximizing survey completions. Some visitors will drop off at an email request, so placing it last means you still get their other answers even if they skip the email.
• Before a reward — If you're offering a discount code, place the Email question just before the thank-you page so visitors are motivated to enter it.

Without an Email Question

If you don't add an Email question to your App Block or Popup survey, the survey works exactly as before — visitors answer questions anonymously and their responses appear in your dashboard. You don't need to include an Email question unless you want to.

Need Help?

If you have any questions about email collection, reach out to us via live chat and we'll be happy to help.

Updated on: 26/02/2026